Creative Director - Optimization

Role overview

Creative Director - Optimization (Remote) BX Studio is hiring a senior creative leader to embed across a portfolio of retained enterprise accounts. This role builds a proactive creative direction process that turns analytics into design opportunities, strengthens CRO execution, and expands design revenue within existing client relationships.

What you’ll do

• Lead creative direction across retained accounts, owning the creative point of view alongside Account Managers, Project Managers, designers, developers, and data analysts.
• Deliver monthly web strategy + CRO cadence for each account, providing a prioritized set of recommended initiatives.
• Apply the B2B SaaS web playbook: recognize missing site fundamentals and recommend improvements without lengthy research cycles.
• Provide real-time ad-hoc creative recommendations on calls, in Slack, and in response to launched pages that aren’t performing—explaining impact in CMO/VP Marketing terms.
• Turn data into design opportunity by interpreting analyst reports to identify friction, engagement patterns, and conversion opportunities.
• Partner with data analysts to ensure recommendations are evidence-based.
• Drive design revenue expansion by identifying upsell opportunities (brand, UX, CRO) and scoping initiatives such as landing page systems, micro sites, and campaign work.
• Shape BX’s optimization service model, including squad structure, retained service packaging, pricing, and productization.
• Create repeatable deliverables (templates, audit frameworks, strategic check-in cadences) and pilot/measure/refine the retained Web Strategy & CRO service before scaling.

Requirements

• Demonstrated mastery of B2B SaaS web conversion patterns and the ability to apply them to optimization and CRO.
• Strong ability to translate analytics into UX strategy and brand/creative recommendations.
• Experience presenting creative and strategic rationale to demanding enterprise stakeholders and driving buy-in.
• Fluency collaborating across creative, delivery, development, and analytics teams.

Nice to have

• Experience leading or shaping retained service packaging/productization (service model evolution, pricing, scalable deliverables).
• Prior involvement in Web Strategy & CRO programs with measurable outcomes.