About the role

Role Overview

As Creative Director at Boulevard, you will define and lead the company’s creative vision—making the brand bold, differentiated, and deeply resonant with self-care businesses. You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, scalable creative system that drives awareness and pipeline.

Responsibilities

Set and evolve Boulevard’s creative vision and ensure a distinctive, cohesive brand presence across all channels and touchpoints
Translate brand strategy and positioning into high-impact creative for campaigns and always-on systems (digital, social, web, events, experiential)
Lead large-scale brand campaigns and creative systems focused on awareness, engagement, and pipeline
Build and scale a multidisciplinary in-house creative team (design, copy, video, and emerging formats)
Operate as a player-coach: provide hands-on creative direction and mentor/elevate the team
Establish and uphold a high bar for craft, consistency, and quality across all outputs
Own and evolve Boulevard’s visual identity system to keep it differentiated and scalable
Partner with Brand, Content, Product Marketing, Demand Gen, and Product Design to deliver unified storytelling across the customer journey
Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces
Lead creative reviews, provide clear feedback, and build alignment with cross-functional stakeholders
Manage collaboration with external agencies, freelancers, and production partners
Explore and integrate AI-powered tools/workflows to increase speed and scale while protecting brand integrity and craft

Requirements

Strong ability to translate brand strategy into compelling creative across multiple channels
Demonstrated leadership experience guiding and growing a creative team
Proven capability owning brand identity systems and creative quality at scale
Excellent cross-functional partnership skills with marketing and product teams

Nice-to-haves

Experience working across emerging creative formats and experimentation
Experience integrating AI-powered tools into creative workflows

About Boulevard

Boulevard provides a client experience platform for appointment-based self-care businesses, helping them improve both client moments and business outcomes. Founded from deep industry discovery in salon environments, the company serves hair salons, spas, medspas, barbershops, and more with a modern, user-friendly platform. Its focus is on building a differentiated experience that fuels awareness, affinity, and demand for customers.