Content Marketing Manager

Role Overview

PureSpectrum is hiring a Content Marketing Manager to shape product narrative and lead the global content calendar. You’ll develop strategies that drive awareness, engagement, and thought leadership, collaborating closely with Product, Sales, Sales Enablement, and regional marketing teams.

Responsibilities

• Own the global content calendar: plan, create, and promote content across channels and regions.
• Develop and execute content strategies aligned to global marketing priorities and regional goals.
• Create and manage content across formats, including:
  • Blogs, case studies, whitepapers, email, social media, and web copy
  • Produce original, high-quality writing aligned with PureSpectrum’s voice.
• Apply SEO best practices to content creation and optimization to maximize reach and performance.
• Coordinate social media promotion and content pushes to improve visibility and engagement.
• Track performance metrics, analyze impact, and continuously optimize content and campaigns.
• Conduct market and competitor research to inform product narrative, content priorities, and positioning.
• Work on Generative Engine Optimization (GEO/AEO) to improve visibility for prompts across LLMs.
• Act as a subject matter expert internally and externally, supporting training, client-facing materials, and thought leadership.
• Collaborate cross-functionally to maintain consistent, compelling messaging across all touchpoints.

Requirements

• 4–7 years of B2B marketing experience (highly preferred in market research, data, or insights).
• Proven ability to manage content creation alongside product marketing responsibilities.
• Experience owning a content calendar, including social promotion and campaign execution.
• Strong writing, editing, and verbal communication skills in English (additional European languages are a plus).
• Demonstrated knowledge of SEO and content optimization.
• Familiarity with marketing tools such as HubSpot, Pipedrive, and WordPress.
• Experience working with cross-functional teams (Product, Sales, Sales Enablement).
• Analytical mindset to measure, report, and act on performance data.

Nice-to-haves

• Market research/data/insights industry background.
• GEO/AEO experience.