Content Marketing Lead

Role: Content Marketing Lead (Dex)

You’ll write and publish the content that represents Dex across all major owned channels. You’ll take an existing content strategy and turn it into a consistent stream of high-quality output, with strong emphasis on distribution, discoverability, and voice.

Responsibilities

• Own Dex’s channels: website, social (LinkedIn, X), email, events program, and blog.
• Run the publishing calendar across channels: decide what, when, and in what order.
• Write across formats and lengths, including:
  • Social posts (LinkedIn, X)
  • Campaign and event emails
  • Landing pages
  • Product and lifecycle copy
  • Event pages and follow-ups
  • Articles and explainers
• Think in distribution (not just drafts):
  • Plan each piece around where it’s read and how it should perform (e.g., Hacker News vs LinkedIn)
  • Align content with the newsletters/communities your audience already trusts
• Write for search and AI answers using Dex’s GEO/SEO spec (answer-first structure, extractable formatting, clean internal linking, author entity pages).
  • Write to the spec and help improve it
• Carry the events program:
  • Create copy/collateral before, during, and after events
  • Build follow-up sequences that convert attendance into ongoing outcomes
• Work the numbers:
  • Track performance and report metrics for owned blog and organic social channels
• Use AI properly:
  • Research, outline, structure, draft/repurpose, and perform quality checks using AI tools/tokens provided
  • Ensure content does not sound AI-generated and maintain clear human voice

Requirements

• 4+ years writing in-house or at an agency, ideally for a technical/developer audience and ideally in a startup.
• Strong range of output across formats and lengths, demonstrated via a portfolio.
• Distribution mindset: understanding how audiences discover, consume, and share content.
• Working SEO knowledge and enough understanding of AI search to write to a content spec and challenge it.
• Fluent with AI tools for research, outlining, structuring, and iteration—along with judgement on where “the machine stops” and human writing begins.
• Commercial literacy: connect content to outcomes beyond vanity metrics.
• Editorial judgement and autonomy: improve on rough briefs with better-than-expected output.

Nice-to-haves

• Experience building content processes in early-stage/startup environments.
• Deep familiarity with dev communities, newsletters, and organic distribution channels.