Content & Creative Strategist

Role: Content & Creative Strategist (Maven Consumer)

Maven Consumer is building its paid acquisition engine, and this role ensures that creative strategy and testing are tightly connected to performance data.

Responsibilities

• Own creative strategy for paid acquisition, maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels.
• Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, then turning insights into actionable briefs.
• Lead creative from brief through execution, collaborating with designers, editors, and AI platforms to bring concepts to life.
• Write platform-native UGC scripts and partner with creators/talent/editors to ensure authenticity, narrative clarity, and optimized calls to action.
• Use AI creative tools (e.g., video generation, copy iteration, image tools) to generate and test ad variants quickly and expand test coverage.
• Build a systematic creative testing engine using structured experiments (hypotheses, angles, hooks) focused on acquisition efficiency and conversion.
• Maintain consistent creative volume to support scaling paid budgets, owning operational details such as asset library, naming conventions, and agency handoffs.
• Build and maintain competitive creative intelligence (as implied by the role summary).

Requirements

• Strong ability to connect performance marketing metrics to creative strategy and briefs.
• Experience collaborating cross-functionally with performance marketing, brand, creators, designers, and editors.
• Capability to write platform-native UGC scripts and optimize messaging for conversion.
• Comfort using AI creative tooling to accelerate iteration and testing.

Preferred / Nice-to-haves

• Experience building or scaling an always-on creative testing engine.
• Familiarity with acquisition channels such as Meta and TikTok.
• Preference for candidates located in or near San Francisco.