Channel Marketing Manager

Role Overview

Channel Marketing Manager (Full remote, US market focus) responsible for driving channel marketing execution and growing reseller partner relationships. You’ll manage co-marketing programs, events, webinars, and owned content channels.

Responsibilities

• Serve as the dedicated marketing contact for assigned reseller partner accounts, building working relationships with marketing and sales counterparts.
• Plan and execute logistics for regional and national trade shows, including stand design, registration management, and coordinating shipments.
• Own the full lifecycle of webinar content for reseller and frontline audiences:
  • Select topics and develop the narrative
  • Coordinate end-to-end execution
• Run co-marketing campaigns and program execution with partners.
• Manage webinar programs, event planning, email marketing, social media, and content production.
• Grow a newsletter, with strong attention to organization and delivery.

Requirements

• 3–10 years of experience in B2B marketing, channel marketing, or partner marketing (ideal: technology, fintech, or similarly partner-driven industries).
• Strong storytelling and clear communication skills across:
  • email copy
  • presentation narratives
  • social posts
  • event communications
• Highly organized with strong project management instincts; able to manage multiple programs and deadlines without losing detail.
• Experience managing co-marketing relationships with external partners/accounts, including program proposal, alignment, and execution.
• Hands-on email marketing experience using platforms such as HubSpot, Pardot, or Mailchimp (list management, segmentation, drip sequences, campaign builds).
• Ability to work cross-functionally and proactively with Sales and Partnerships.
• Event/trade show experience including logistics coordination, vendor management, and budget tracking across multiple events per year.
• Comfortable building presentation decks and visual assets in Canva (or similar).

Nice to Have

• Familiarity with payments, merchant services, or financial technology (fintech).
• Experience with Webflow or a comparable CMS.
• Demonstrated ability to develop and publish content on LinkedIn for a partner/professional audience.