Business Analyst - HubSpot Product Owner

Role overview

The Business Analyst will serve as the HubSpot Product Owner for the organization’s HubSpot ecosystem. This role combines business analysis with product ownership, acting as the central coordinator for HubSpot changes, optimizations, and strategic initiatives while ensuring alignment with data and business strategy.

Responsibilities

Product ownership & strategy

• Own the HubSpot product roadmap and vision for sales usage optimization.
• Define and prioritize the HubSpot backlog based on business value, strategic alignment, and available resources.
• Translate business needs into user stories and acceptance criteria.
• Facilitate stakeholder meetings to gather requirements and communicate HubSpot capabilities/limitations.
• Use data to drive decisions and ensure HubSpot usage supports company-wide KPIs.

Change management & triage

• Establish and manage a formal change request process for HubSpot modifications.
• Triage requests using impact, technical feasibility, and strategic alignment.
• Maintain a change request log with prioritization criteria and status tracking.
• Perform impact analysis across integrated systems, workflows, and dependencies.

Planning & documentation

• Create implementation plans for approved changes (timelines, resources, risk mitigation).
• Maintain documentation for HubSpot workflows, automations, and custom processes.
• Document SOPs for common HubSpot operations and troubleshooting.
• Maintain system architecture diagrams showing HubSpot integration points.
• Report on platform usage, adoption metrics, and ROI.

Data strategy alignment

• Ensure HubSpot configurations align with enterprise data governance policies.
• Collaborate with the data team on data quality standards and validation rules.
• Enforce naming conventions, field management protocols, and data hygiene practices.
• Monitor data flows between HubSpot and other systems for consistency and accuracy.
• Identify opportunities to leverage HubSpot data for analytics and business intelligence.

Testing & quality assurance

• Develop and execute test plans for HubSpot changes prior to production deployment.
• Coordinate UAT and support sign-off processes.
• Create test scenarios for functional, integration, and regression testing.
• Ensure testing environments mirror production configurations.
• Track defects through resolution with vendors or internal teams as needed.

Continuous improvement

• Monitor HubSpot platform performance and identify optimization opportunities.
• Stay current with HubSpot product updates, features, and best practices.
• Conduct audits of workflows, automations, and data quality.
• Facilitate training sessions and create user guides to improve adoption.
• Benchmark HubSpot usage against industry best practices.

Requirements

• 3+ years of hands-on experience with HubSpot (Marketing Hub, Sales Hub and/or Service Hub).
• Strong understanding of CRM architecture, data models, and integration patterns.
• Experience with workflow automation, lead scoring, and attribution modeling.
• Proficiency with data analysis and visualization tools.
• Working knowledge of APIs, webhooks, and middleware platforms.

Nice-to-haves

• HubSpot certifications (Administrator, Implementation, or Solutions Partner preferred).
• Experience with business process mapping and workflow documentation.