Brand Media Lead

Role overview

Brand Media Lead (North America — US & CA) at Airbnb. You will manage regional relationships with global media agencies of record and partner with marketing and cross-functional teams across the US and Canada to deliver cohesive, regionally relevant media strategies aligned to global go-to-market plans.

Responsibilities

• Own North America media strategy and manage media spend across channels including digital, video, social, podcasts, OOH, cinema, and direct marketing.
• Lead integrated campaign development end-to-end: connections strategy → campaign execution → reporting.
• Develop and optimize media mix, media planning & buying, budget management, and buy evaluation/optimization.
• Drive performance through measurement and online tracking, including reporting and efficiency improvements.
• Collaborate cross-functionally with teams across Airbnb including Regional Brand Marketing, Growth Marketing, Measurement & Analytics, Consumer Insights, FP&A, Data Science, and Social/Corporate Communications.
• Support global campaign influence through US work while maintaining strong local connection to Canadian (English + French) and US audiences.
• Build trusted internal relationships and work closely with media partners to identify tactical, process, and resourcing opportunities.
• Partner with global media teams (EMEA/APAC) to ensure culturally nuanced strategies worldwide.

Requirements

• 12+ years experience in digital/advertising/media agencies and/or client-side media leadership (consumer internet preferred; travel/design/technology/lifestyle brands preferred).
• Ability to lead plan development end-to-end with little oversight.
• Strong expertise in brand paid media, communicating with a storytelling and integrated strategy lens.
• Demonstrated ability to partner effectively with internal stakeholders and media agencies.
• Passion for Airbnb; hosting experience is a plus.

Nice-to-haves

• Experience in consumer internet and/or travel/lifestyle-oriented brands.
• Experience managing media measurement/optimization across multiple channels and markets (US/Canada).