Brand & Marketing Manager H/F

Role Overview

Join Amorino as a Brand & Marketing Manager (H/F) to lead US commercial activation and serve as the primary marketing contact for franchisees. You will adapt global marketing strategies for the US, manage agencies and partnerships, and collaborate with product and CRM teams.

Key Missions

• Lead US Commercial Activation Plan (CAP): Execute CAP in the US, ensuring alignment with local cultural and business dynamics.
• Own US social & digital strategy: Adapt the global social media strategy and implement a US-specific approach; oversee US agencies for content production and paid media campaigns.
• Manage PR & influencer partnerships: Select and manage local PR and influencer agencies, identify relevant collaborations, and drive local event and store opening activations.
• Franchise support & coordination: Act as the main marketing contact for franchisees, supporting them during store openings and related initiatives.
• Cross-functional collaboration: Interface with product and CRM teams to ensure marketing execution aligns with broader business needs.

Requirements

• Marketing experience: Minimum 5 years in marketing and communication, ideally in Retail, Franchise, or Food & Beverage.
• US market expertise: Proven experience within the US market is required.
• Digital marketing skills: Strong command of Social Media, Paid Ads, and CRM, with an ROI-driven mindset.
• Collaboration & delivery: Ability to manage cross-functional projects.
• Profile/soft skills: Autonomous, operationally rigorous, diplomatic, and able to build strong relationships across a franchise network.

Nice-to-Haves

• Experience overseeing external agencies (content production, paid media, PR, influencers) and running local event/launch activations for multi-location businesses.