Brand Manager

Role Overview

The Senior Brand Manager will lead execution of integrated 360° marketing campaigns designed to drive awareness, engagement, and behavior change. You’ll partner with internal teams (creative, media, production, strategy, communications, research) and external agencies/vendors to bring multi-channel campaigns to life.

Responsibilities

• Lead end-to-end execution of integrated 360° campaigns: planning → launch → optimization
• Manage campaign timelines, deliverables, and day-to-day execution across stakeholders
• Coordinate cross-functional work with creative, media, production, strategy, communications, and research teams
• Manage relationships with external agencies, production partners, freelancers, influencers, and social media vendors
• Support marketing initiatives focused on public awareness, advocacy, and consumer engagement
• Track progress, deliver status updates, and identify workflow/efficiency improvements
• Assist with campaign budgets, forecasting, reporting, and financial tracking
• Collaborate with media planning/buying teams for trafficking and campaign execution
• Coordinate with compliance and legal to ensure approved messaging and regulatory alignment
• Support research and audience insights to inform campaign strategy
• Help manage partner organizations and campaign collaborators
• Contribute to rapid-response and other high-priority projects

Requirements

• 4+ years of brand marketing experience
• Experience leading integrated marketing campaigns at national or large scale
• Strong experience managing creative development and cross-functional marketing projects
• Experience with digital marketing, social media, influencer campaigns, and content production
• Ability to manage multiple projects in a fast-paced environment
• Experience with budgets, forecasts, and campaign reporting
• Excellent communication, organization, and stakeholder management skills
• Strong relationship-building skills with internal and external partners
• Self-motivated, proactive, collaborative
• Bachelor’s degree required

Nice-to-Haves

• Experience in advocacy, nonprofit, public affairs, or purpose-driven campaigns
• Experiential marketing experience
• Experience using Generative AI / AI automation / AI agents / AI-powered marketing workflows