Brand Manager, Remote

Role Overview

The Brand Manager partners with the Director of Brand Strategy to lead brand awareness initiatives and solutions positioning for Aledade. You’ll manage co-branding efforts, develop brand standards, and use market research to guide strategic communications—supporting Aledade’s visibility within the healthcare technology sector.

Responsibilities

• Lead development and execution of brand awareness campaigns and promotional initiatives (creative concepts, budgets, multi-channel distribution).
• Use AI tools for persona/audience/message testing to improve campaign performance and extract insights.
• Support new business solutions by creating positioning and promotional activities, using generative AI for rapid prototyping and content variation.
• Serve as the primary point of contact for co-branding inquiries: evaluate requests, assess brand risks, and identify activation opportunities.
• Define and oversee adherence to brand guidelines via audits, compliance monitoring, and AI-driven brand governance.
• Conduct/assist market research to track brand awareness and gather qualitative/quantitative insights.
• Collaborate cross-functionally with internal teams and external partners to deliver brand initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5–7 years experience in brand management or partnership marketing (or related).
• Experience managing vendor relationships and external partnerships.
• Hands-on experience using generative AI tools (e.g., ChatGPT, Claude) for brand operations, testing, copywriting, and/or creative direction.
• Strong project management skills; ability to manage multiple initiatives at once.
• Strong written and verbal communication skills.
• Knowledge of brand management principles and best practices.
• Experience with digital asset management (DAM) and project management tools such as Monday.com.
• Ability to work independently and manage competing priorities.

Nice-to-Haves

• Not explicitly stated, but familiarity with enterprise brand governance, AI-enabled workflow scaling, and multi-channel promotional strategy is implied.