About the role

Role Overview

Brand Design Manager (People Empowerers / PEs)

Gusto’s brand design team brings the company identity to life through visual craft, consistency, and clarity. This leadership role manages a small team of brand and motion designers, sets creative direction, and ensures brand quality across multi-channel brand work.

Responsibilities

Manage, mentor, and develop a small team of brand and motion designers (feedback, expectations, career growth)
Set creative direction and maintain visual quality across:
- campaigns, paid media, email, web, social, experiential, and product marketing
Build and maintain scalable design systems, templates, and brand guidelines
Partner cross-functionally with marketing leadership, product marketing, comms, and creative leadership to:
- prioritize high-impact work
- translate strategy into visual execution
Define and improve team workflows and processes to increase speed without sacrificing quality or brand integrity

Requirements

Leadership experience managing and mentoring designers (leadership role; managing people rather than only producing work)
Strong brand craft and a focus on visual quality, consistency, and clarity
Ability to partner across marketing and other creative/product stakeholders

Nice-to-Haves / Context

Experience working in an AI-native design organization, using AI to prototype faster and shorten customer feedback loops
Experience scaling design systems and workflows to support repeatable, high-quality creative output

About Gusto

Gusto is a company focused on growing the small business economy by handling essential HR and financial services such as payroll, health insurance, and 401(k)s. It supports hundreds of thousands of small businesses nationwide and builds cross-functional teams across Denver, San Francisco, and New York, with a strong emphasis on benefits and equity for employees.