Brand Design Manager

Role overview

Brand Design Manager (People Empowerer) at Gusto leads a small team of brand and motion designers within the company’s in-house creative studio. The role owns creative direction, visual quality, and brand consistency across multi-channel marketing and campaign work.

What you’ll do (day-to-day)

• Manage, mentor, and develop a small team of brand and motion designers (set expectations, provide feedback, support career growth)
• Set creative direction and maintain visual quality across:
  • campaigns, paid media, email, web, social, experiential
  • product marketing
• Build and maintain scalable design systems, templates, and brand guidelines
• Partner with marketing, product marketing, comms, and creative leadership to prioritize work and translate strategy into visual execution
• Define and improve team workflows and processes to help the team move faster without sacrificing quality or brand integrity

Role requirements

• Leadership experience managing or mentoring design talent
• Strong brand design craft with an eye for consistency, clarity, and visual quality
• Experience translating strategy into multi-channel visual execution
• Ability to build scalable brand systems and operating workflows

Nice-to-haves

• Interest in an AI-native design organization, including using AI tools to prototype quickly and shorten feedback loops