B2B Product Manager

Role Overview

Senior Product Manager (B2B) for ScholarshipOwl for Business, an early-stage brand platform that helps brands engage Gen Z via performance-driven scholarship campaigns. You will own product growth and help shape the go-to-market strategy, partnering closely with Sales in a lean, cross-functional environment.

Responsibilities

• Create and execute the B2B product and go-to-market strategy (0→1)
• Define the product’s role across customer acquisition, activation, and expansion
• Partner with Sales to drive demand, qualify leads, and support a hybrid sales + product-led GTM motion
• Translate business goals into strategies that generate qualified leads, accelerate pipeline, and grow B2B revenue
• Own B2B product strategy, roadmap, and prioritization
• Lead cross-functional collaboration with sales, engineering, and design
• Run continuous product discovery with internal and external stakeholders
• Identify AI-powered opportunities to improve campaign creation, targeting, and analytics
• Improve onboarding, targeting, segmentation, and campaign performance UX
• Validate and deliver a new campaign model

Requirements

• 5+ years of product management experience with strong B2B background
• Experience in early-stage/ambiguous product environments
• Track record of product-led growth and/or close work with Sales/Marketing
• Strong strategic thinking and roadmap ownership
• Hands-on continuous product discovery in B2B contexts
• Comfort using tools such as Mixpanel, HubSpot, and Notion
• Fluency with lean development, fast iteration, and cross-functional execution

Bonus

• Background in marketing tech, adtech, or demand generation platforms

Work Model

• Remote-first startup with autonomy and accountability; outcomes over outputs.