Audience Engagement Marketing Manager

Role overview

Channel Impact is seeking an Audience Engagement Marketing Manager to develop and execute an intelligent, end-to-end attendee experience for a client’s flagship events. You’ll drive registrations, attendance, and engagement using data-driven insights, digital marketing, and cross-functional collaboration.

Responsibilities

• Execute pre-defined digital marketing campaign activities to drive event registrations
• Create and manage digital marketing materials (e.g., email content, website updates, paid media, and outbound marketing assets)
• Deliver digital and website content that supports a seamless attendee experience across the full event cycle
• Use AI marketing tools to improve event registrations and attendee engagement
• Collaborate with internal client teams to deploy content across multiple channels
• Support marketing for the event broadcast to drive high viewership and awareness
• Measure and report digital marketing campaign performance

Requirements

• 7+ years of marketing and audience acquisition experience for high-tech companies
• Proven success developing and managing marketing campaigns that meet/exceed objectives
• Experience using AI tools to support marketing initiatives
• Experience with email marketing tools such as Eloqua and Marketo
• Strong timeline and deliverable management across multiple evolving campaigns
• Ability to prioritize, adapt quickly, and collaborate with diverse stakeholders
• Ability to work cross-functionally with multiple internal teams
• Strong organizational/project management skills and excellent writing/communication
• Limited travel (about 5%)

Nice-to-haves

• Not explicitly stated, but strong performance delivering large-scale event acquisition and engagement campaigns is strongly implied.