ASSOCIATE BRAND MANAGER (US)

Role Overview

Associate Brand Manager (US) at Gymkhana Fine Foods. This foundational role sits on a small, ambitious team launching a celebrated hospitality/pantry brand in the US. You’ll connect brand, content, retail, ecommerce, and community end-to-end to drive revenue.

Reporting to: Head of Marketing US

Location/Work setup: United States (New York preferred). Primarily remote, with regular in-person travel for content shoots, brand activations, retail events, trade shows, and team collaboration.

Key Responsibilities

Influencer Marketing & Partnerships

• Manage creator relationships end-to-end: outreach, negotiation, briefing, content delivery, and reporting (within team strategy).
• Run the evergreen gifting program (regular thoughtful gifts for creators, chefs, restaurant guests, and cultural voices) and campaign gifting for tentpole moments.
• Partner with operations on development and implementation of gifting and creator programs.
• Track and report influencer ROI; optimize using performance data.
• Identify and activate brand partnerships with complementary brands, creators, and cultural platforms.

Digital Media, Shopper & DTC Support

• Support planning, execution, and optimization of paid digital media campaigns with media partners; track spend and performance vs. revenue goals.
• Support tentpole DTC promotions and key moments.
• Execute always-on email campaigns in Klaviyo.
• Support site updates in Shopify.
• Run review generation and support retail and Amazon listings management.
• Support shopper programs (e.g., demos, retail listing optimizations) and larger retailer campaign moments.

PR & Community

• Support PR moments in partnership with agency and UK teams.
• Find and engage superfans.
• Build community into tangible moments (surprise-and-delight, UGC prompts, and related activations).

Collaboration

• Work closely with the Head of US Marketing, Senior Marketing Manager, UK Gymkhana Fine Foods team, and JKS Restaurant Group team, plus external marketing partners.
• Ensure every post, partnership, and community moment aligns with the brand’s premium hospitality roots.