Art Director Performance Creatives (m/w/d)

Role overview

Art Director – Performance Creatives (m/w/d) You’ll lead creative strategy for performance ads and turn campaign inputs into data-backed, scalable creative concepts. Besides strong visual taste, you must be able to read and interpret performance data and guide the creative team to scale what works.

Responsibilities

• Develop creative strategies based on campaign briefs (with a strong research component)
• Conduct competitive research: analyze what competitors run, how ads are structured, and which ad types work on each platform
• Perform creative deconstruction to identify effective hooks and what drives attention and audience fit
• Analyze performance in Ads Manager (e.g., which ads perform, which don’t) and derive learnings
• Build campaign concepts, testing strategies, and messaging approaches for clients
• Lead and continuously improve the creative team (graphic designers, motion designers, video editors, copywriters)
• Ensure quality of all ad creatives (visual + performance), including Safe Zones and platform-appropriate execution
• Create and present creative reporting and strategy presentations to clients
• Continuously evolve your AI-powered workflow and share learnings with the team

Requirements

• 3+ years experience in Art Direction, Creative Strategy, or Creative Lead roles in performance marketing / agency environments
• Proven experience creating ad creative concepts for Meta, TikTok, or similar (required via portfolio)
• Ability to work with metrics and interpret performance indicators (e.g., CTR, Hook Rate, ROAS) to form strategies
• Understanding of how the algorithm works and how ad performance differs by platform
• High creativity with ability to generate unique ideas (not templates)
• Experience using AI tools, specifically comfortable with the company’s stack: Claude, Figma, Higgsfield
• Leadership experience: ability to guide a creative team
• Strong ability to present ideas clearly and persuasively to clients
• Interest in social ads, trends, and platform updates
• Language: German C1+ and English B2+

Nice to have / preferences

• Experience with the modern AI creative workflow approach
• Personal engagement with social ads and ongoing platform updates

Hiring process (as stated)

• Apply with CV + portfolio/case studies
• Intro call with Gerrit (GF)
• Paid strategy case
• Final interview + terms