Art Director

Role Overview

The Art Director, Waterparks & FECs will lead the visual direction and execution of brand and campaign creative across the Waterparks and Family Entertainment Center (FEC) portfolio (including Castle Park). This is a senior, hands-on role responsible for shaping and evolving brand identity, creating high-impact campaign creative, and maintaining consistency across all channels.

Responsibilities

Creative Direction & Brand Development

• Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park
• Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments
• Translate marketing and business objectives into compelling visual storytelling
• Ensure consistency and quality across all creative through a cohesive brand system

Campaign & Asset Development

• Develop campaign creative for digital, social, email, web, OOH, and in-park materials
• Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure brand alignment
• Partner with marketing to deliver seasonal, promotional, and always-on campaigns

Template & System Creation

• Build and maintain scalable design templates and toolkits for digital and print assets
• Create design guidelines that enable efficient execution by designers and external partners
• Balance brand consistency with flexibility across multiple parks and markets

Team Leadership & Workflow Management

• Manage and mentor one direct report (Designer)
• Own incoming creative requests: prioritize, assign, and ensure timely completion
• Decide when to personally lead versus delegate based on complexity and priority
• Track active projects and proactively manage timelines and deliverables

Cross-Functional Collaboration & Production Oversight

• Partner with internal creative, Waterpark/FEC marketing teams, and other stakeholders
• Collaborate with media, operations, and external partners to align creative with channel strategy
• Oversee production across digital, print, and OOH channels
• Ensure deliverables meet technical and production standards
• Work with vendors/partners (print, fabrication, media) to execute in-market

Requirements

• Strong portfolio showing brand development, campaign creative, and multi-channel execution
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools
• Strong understanding of typography, layout, color, and visual systems
• Experience creating scalable design systems and templates
• Ability to think strategically while executing at a high level
• Strong organization and project management skills; can manage multiple priorities in a fast-paced environment
• Proactive, solution-oriented ownership mindset
• Strong communication skills to present and defend creative decisions

Preferred / Additional Signals

• Bachelor’s degree in Graphic Design or Visual Arts (degree requirement is listed but the posting cuts off after the field)