Art Director/Creative Director

Role overview

BIOptimizers is seeking an Art Director / Creative Director to define and elevate the brand’s visual presence across all customer touchpoints. This is a hands-on leadership role reporting to the CMO, owning creative direction and execution across campaigns, product storytelling, and real-world brand experiences.

Key responsibilities

• Lead the design team: manage, mentor, and grow designers to build a collaborative, high-output creative culture while staying actively involved in execution.
• Own creative concepts for campaigns, product launches, content shoots, and brand activations across DTC, Amazon, and retail.
• Drive retail creative execution, including:
  • on-shelf displays, endcap displays
  • in-store merchandising and point-of-sale materials
  • retail display programs
• Oversee Amazon creative assets, including:
  • A+ content
  • brand storefronts
  • product detail page visuals optimized for conversion and brand consistency
• Translate science-backed messaging into clear, compelling visual storytelling across formats.
• Direct photo and video shoots to ensure the creative vision becomes high-quality, high-performing assets.
• Maintain and evolve brand guidelines to ensure consistency across digital and physical outputs.
• Partner cross-functionally with Brand, Social, and Influencer teams on business and campaign goals.
• Collaborate with external partners (agencies, freelancers, production partners) to scale creative output.

Required qualifications

• 7–10+ years of experience in art direction or visual design for consumer, wellness, performance, or lifestyle brands.
• 3+ years in an Art Director or senior creative leadership role.
• Proven experience leading and managing a design team, with ability to direct at a high level and still contribute hands-on.
• Bachelor’s degree in Art, Graphic Design, Marketing, or related field.
• Strong portfolio with concept-driven campaigns and multi-channel execution (digital and physical/retail).
• Deep retail creative experience (on-shelf displays, endcap displays, point-of-purchase materials, merchandising systems).
• Strong DTC and Amazon creative experience, including Amazon A+ content and performance-oriented digital assets.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
• Experience making technical/science-based concepts accessible through design.
• Exceptional communication and presentation skills (details cut off in source text).

Nice-to-haves / other

• Ability to travel for events and shoots, primarily in the Southwest U.S.

Location / work setup

• Fully remote (team members across multiple locations/time zones).