Area Sales Manager Michigan

Role Overview

Area Sales Manager (Michigan) at Garage Beer. The role is remote in Michigan and is responsible for leading the territory, aligning goals with assigned distributors, and executing on annual volume and retail presence plans.

Responsibilities

• Build an Annual Business Plan (ABP) by aligning Garage Beer priorities with distributor investment and execution priorities.
• Drive customer and solution-based selling through distributors (direct and collaborative).
• Partner with distributors to bring Garage Beer marketing to life in the local market.
• Own analysis, segmentation, and target account list development for distribution and display.
• Ensure execution of chain & independent distribution, including features and displays, to drive volume performance.
• Conduct frequent in-market work-withs to identify retail execution opportunities.
• Lead and manage a Field Sales Representative, setting clear direction and holding them accountable for execution.
• Coordinate with teammates across chain and other functions to deliver on territory plans.

Requirements

• Bachelor’s degree or equivalent industry experience.
• 3+ years in beverage/beer/distributor/supplier/CPG sales.
• Proven track record of driving sales growth.
• Strong ability (or capacity to learn) to use internal and external data sources (e.g., internal platforms and distributor reporting) to identify opportunities and communicate insights.

Bonus / Nice to Have

• Prior people leadership experience.
• Direct experience in the beer/alcohol category.
• Competitive, team-focused approach and comfort collaborating with partners.
• Interest in building new markets and processes.
• Strong curiosity and a learning mindset.

Work Setup

• Remote based in Michigan with travel primarily within the role footprint and occasional travel for Garage Beer or industry events.