AI Native Performance Marketing Manager – In-House MarTech Video SaaS

Role: AI Native Performance Marketing Manager (In-House MarTech)

Own performance advertising and conversion outcomes for a SaaS video hosting platform used in VSL funnels.

Responsibilities

• Own ROAS and key ad KPIs: CAC, CTR, CVR, ROAS, and LTV.
• Run and optimize performance campaigns primarily on Meta (Facebook/IG), Google/YouTube, and/or LinkedIn.
• Own campaign performance end-to-end: from click through conversion (including how traffic converts).
• Improve funnels with cross-functional partners: collaborate with copywriters, designers, and the CRO team to enhance landing pages and funnel flows.
• Shape the creative + funnel testing roadmap and develop hypotheses for TOF/MOF/BOF experimentation.
• Analyze weekly data and translate insights into copy, creative, and targeting recommendations.
• Create, test, and iterate ad creatives (in collaboration with internal creative resources): hooks, angles, CTAs, and formats.
• Manage the creative testing lifecycle and obsessively track results.
• Ensure accurate tracking & attribution: Meta Pixel, CAPI, Google Tag Manager, plus 3rd-party and custom tracking.
• Operate trial/info/book-a-call style funnel campaigns.
• Find and test scalable acquisition channels (e.g., Google Search, YouTube, LinkedIn) with ROI focus.

Requirements

• 2+ years running Meta Ads with budgets ≥ $15k/month (ideally significantly higher).
• AI-native approach using AI agents/LLMs (including tools like Claude Code) and staying current with new marketing tools.
• Strong performance-marketing mindset grounded in ROAS, CAC, and LTV.
• Direct response experience (leads/conversions over vanity metrics).
• Understanding of audience segmentation, behavioral retargeting, and creative hypothesis testing.
• Experience with tracking and attribution, including Meta Pixel/CAPI and UTM setup.
• Experience in SaaS, info products, or high-ticket offers.
• Ability to move fast with a creative team and ship continuous tests.
• Availability aligned with Eastern US time zone (working hours need overlap).

Nice-to-haves

• Strong experience with Google Search, YouTube, and/or LinkedIn ads.
• Ability to build both low-spend retargeting and high-spend prospecting campaigns.
• Familiarity with CRO (funnel auditing, test planning, split testing) — though a dedicated CRO specialist exists.