ADOOH Solutions, Associate Director

Role Overview

ADOOH Solutions, Associate Director (UK) at WPP Media OOH. You’ll lead and support programmatic DOOH (ADOOH) planning and help shape how the offering is positioned and delivered across clients and internal teams.

Responsibilities

Planning

• Lead and support programmatic DOOH planning best practices and documentation, supporting OOH and digital teams as needed.
• Manage complex, data-heavy briefs including 3PD/1PD planning, custom API triggers, measurement solutions, and multichannel activations.
• Support positioning of WPP Media’s programmatic DOOH offer to clients and in the market.
• Educate internal stakeholders on the advantages of programmatic DOOH.
• Build ADOOH narratives and storytelling frameworks tailored to client sector and objectives.

Commercial

• Support tracking of commercial agreements, forecasts, and pipeline.
• Support Salesforce admin activities.

Requirements

• Strong understanding of media (essential).
• Experience/interest in programmatic planning and activation (ideal) and/or OOH (ideal but not necessary).
• Confident “go-to expert” who can explain concepts and how data informs planning.
• Strong organization and attention to detail; ability to manage multiple complex briefs simultaneously.
• Comfortable working across DSPs and data platforms, with the ability to learn new technology quickly.
• Strong numeracy: interpret pacing, delivery, and measurement data; understand commercial impact of campaign decisions.
• Confident and articulate communicator; able to present in client meetings.
• Motivation to keep growing technical and commercial expertise and influence how programmatic DOOH is planned across the business.

Nice-to-haves (suggested)

• Demonstrable success in a media planning environment at Account Manager level and above.
• Demonstrable track record in programmatic advertising (text cuts off in the provided posting).