Activation Sales Development Representative I

Role Overview

Instacart is hiring Sales Development Representatives (SDR) for its Brand Partnerships team within Business Development. The SDRs generate new business opportunities by identifying, contacting, and qualifying potential customers, and by managing leads through the sales pipeline.

Responsibilities

• Develop and maintain strong relationships with emerging-scaled advertisers pre-activation
• Manage the full sales cycle: identify leads, set meetings, follow up, and track progress toward sales goals
• Perform high-volume daily outreach (outbound calls, emails, and social selling) in a fast-paced environment
• Create sales collateral, case studies, and customized “stories” to communicate the value of Instacart’s platform to CPG advertisers
• Meet/exceed KPIs, including retention rate, revenue generated, and live advertiser percentage
• Use SFDC and sales engagement tools to prioritize leads, run cadences, and dial
• Ensure accurate contact mapping and track contact movement updates within the book of business
• Engage active advertisers to drive increased investments using industry and brand knowledge
• Identify opportunities to standardize materials/processes to support scalable, high-quality operations
• Deliver a strong customer experience using project management (anticipate/resolve bottlenecks, manage multiple schedules)
• Collaborate with product teams to prioritize improvements that help scale ad products for small and medium-sized businesses

Requirements

• Prior experience in sales or business development (preferably in advertising)
• Strong written and verbal communication skills and ability to build rapport
• Proven track record of meeting or exceeding sales targets and KPIs
• Excellent organizational and project management skills
• Detail-oriented with a focus on accuracy and quality
• Ability to adapt (statement cut off in posting)

Nice-to-haves

• Experience in advertiser/CPG accounts and pre-activation workflows
• Familiarity with sales cadences and lead engagement tooling