Account Manager

Account Manager (West Coast)

Company: SINE Digital
Location: Los Angeles, CA

Role overview

You will be the day-to-day client lead for a portfolio of approximately eight theatre, touring, and arts & culture accounts on the West Coast. You will coordinate work across SINE’s internal teams, keep campaigns moving smoothly, and turn performance data into clear, action-focused reporting and recommendations.

Responsibilities

Client leadership & communication

• Serve as the primary point of contact for your client portfolio
• Build responsive, proactive client relationships across West Coast markets
• Manage daily communication: status updates, scheduling, meeting follow-ups, and issue resolution
• Lead client calls and planning meetings alongside an East Coast Account Director (strategic oversight)
• Translate client needs into internal briefs, actions, timelines, and priorities
• Surface opportunities, risks, and recommendations to clients and internal teams

Campaign & cross-functional delivery

• Act as the liaison between clients and internal teams including Media, Data & Insights, SEO, Tech, and Accounts
• Coordinate campaign timelines, deliverables, dependencies, asset needs, approvals, and handoffs
• Ensure campaigns launch accurately, are optimized responsibly, and are communicated clearly
• Support smoother workflows across Pacific and Central time zones

Reporting & insights

• Draft weekly and campaign-specific performance reports with Media and Data & Insights
• Use SINE’s custom reporting app and Looker Studio dashboards
• Pull, review, and validate data across platforms including:
  • Google Ads, Meta, TikTok, DV360, Google Analytics
• QA reporting for anomalies, pacing deviations, tracking issues, spend discrepancies, creative flags, and data inconsistencies
• Present clear insights: what happened, why, and what to do next

Budget, pacing & performance support

• Support media teams with visibility into budget pacing, spend forecasts, and performance
• Flag discrepancies or pacing concerns early
• Maintain client-facing clarity around spend vs. plan, campaign progress, and optimization priorities
• Tie performance insights to key KPIs such as ticket sales, CPA, ROAS, and engagement

Strategy & account support

• Work with the Account Director on briefs, campaign plans, audience recommendations, meeting agendas, and strategic POVs
• Contribute to recommendations spanning audience development, creative testing, reporting, and optimization
• Maintain account documentation: meeting notes, trackers, onboarding materials, and asset logs
• Support onboarding for new accounts, new campaigns, and expanded scopes

Quality, process & operations

• Follow internal processes, checklists, QA protocols, and reporting standards
• Improve and maintain documentation, workflows, templates, and account delivery materials
• Help identify process improvements to make client delivery smoother and more consistent
• Contribute to the development of SINE Digital’s operational processes

Requirements / qualifications

• Strong client service orientation and ability to manage day-to-day account communication
• Ability to coordinate cross-functional delivery and translate client needs into internal actions and timelines
• Experience working with performance reporting and communicating insights to clients (including QA of marketing data)
• Understanding of Broadway tours, theatre marketing, and live entertainment audience behavior

Nice-to-haves

• Familiarity with digital advertising and analytics across Google Ads, Meta, TikTok, DV360, and Google Analytics
• Experience using Looker Studio or similar dashboard/reporting tools
• Comfort operating across multiple time zones (Pacific and Central)