Account Manager

Role Overview

The Account Manager drives sales growth and helps build and sustain a profitable customer base for Graco products in an assigned market. The role focuses on revenue generation, customer engagement, and market development through effective sales strategies.

Key Responsibilities

Sales Channel Development

• Identify and establish effective sales channels for assigned products and applications.
• Create targeted marketing strategies for channel promotion.
• Design and implement territory-specific sales plans (new accounts and nurturing existing ones).
• Analyze territory performance metrics and adjust strategies to meet company goals.
• Collaborate with marketing to develop promotional materials and campaigns.

Customer Engagement

• Respond promptly and effectively to customer inquiries.
• Use CRM tools to track interactions, follow-ups, and documentation.
• Conduct regular site visits and outreach to industrial contractors and facility managers.
• Build long-term customer relationships by delivering exceptional service and support.

Market Development

• Work with internal teams to design and implement distribution programs to increase market presence.
• Evaluate existing programs and recommend improvements based on feedback and performance data.
• Monitor industry trends and competitor activity; provide insights to sales and marketing leadership.
• Provide regular reporting and updates to support strategic decision-making.

Product Launch and Supplier Relations

• Serve as primary liaison between customers and Graco to support new product launches.
• Implement training sessions for sales staff and channel partners on new products.
• Establish partnerships and agreements with material suppliers to support distribution.

Training and Equipment Management

• Manage training and demo equipment accounts according to corporate standards.

Requirements

• Bachelor’s degree in business, engineering, marketing, a technical field, or equivalent experience.
• 3+ years of sales experience, ideally in mechanical product sales through distribution channels.
• Proficiency in written, verbal, and presentation communication.

Nice-to-Haves

• None explicitly stated (based on provided text only).