Account Executive - New Business

Role: Account Executive — New Business

Own end-to-end new business sales for mid-market opportunities, from prospecting through discovery, solution presentation, proposal development, negotiation, and closing.

Responsibilities

• Own and execute outbound prospecting strategies to build a qualified pipeline
• Conduct discovery calls and needs assessments with marketing executives and C-level decision-makers
• Present and demonstrate Madison Logic multi-channel ABM solutions:
  • CTV, Audio, Display, Content Syndication
• Develop customized proposals aligned to prospect business objectives and marketing strategies
• Navigate complex buying processes and build consensus across multiple stakeholders
• Negotiate contract terms and close deals with minimum 3-month commitments at target contract values
• Consistently achieve and exceed quarterly and annual new business revenue targets
• Collaborate with Customer Experience and Marketing teams to ensure seamless handoffs
• Maintain accurate pipeline forecasting and activity tracking in Salesforce

Requirements

• 3+ years of B2B sales experience with a proven track record closing new business
• Strong full-cycle sales experience with consistent quota attainment (100%+ annually)
• Experience selling marketing technology/advertising solutions and/or DaaS/SaaS/managed services to mid-market companies (preferred)
• Strong understanding of B2B marketing, demand generation, and ABM concepts
• Ability to articulate complex multi-channel solutions and build compelling business cases
• Excellent presentation, negotiation, and closing skills
• Experience managing 6-figure deals and multi-stakeholder sales processes
• Hunter mentality; thrives in fast-paced environments
• Proficiency with Salesforce and modern sales tools (e.g., ZoomInfo, Gong Engage, LinkedIn Sales Navigator)

Compensation

• Base salary: $90,000–$100,000 per year
• Variable compensation: $100,000 commission target