Account Based Marketing Manager (Americas)

About the role

Join Mendix as the Account-Based Marketing (ABM) Manager for the Americas. In this role, you will execute Mendix's global ABM strategy across North America and Latin America, adapting programs to regional priorities and customer needs. You will work closely with regional Sales, BDR, Customer Success, and Marketing teams to develop innovative account-based campaigns and experiences that progress strategic opportunities through the sales cycle. This is a fantastic opportunity for a creative, strategic marketer with a strong understanding of the diverse Americas landscape. Key missions: Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics.. Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.. Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression. Profile: - Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers - Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies - Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs - Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation - Experience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamics - Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools - Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution - Experience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin America - Strong project management skills with the ability to handle multiple stakeholders across geographies, business units, and time zones - Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle - Data-driven mindset, using campaign and account insights to optimize performance and improve account progression