ABM Manager (Global Public Sector)

About the role

Join our team as an Account-Based Marketing Manager for the Global Public Sector. In this strategic and collaborative role, you will craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. You will engage senior government decision-makers, drive personalized programs, and navigate complex procurement processes. This is a unique opportunity for a marketer with experience in the Public Sector and a deep understanding of government buying cycles. Key missions: Design and implement 1:1 and 1:few ABM programs aligned to Public Sector account clusters by agency type and buying group.. Lead account-level planning sessions with Public Sector sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines.. Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement. Profile: - Confident in driving multi-channel campaigns and executive-level engagement programs - Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies - Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo - Proven experience crafting and delivering successful ABM programs within Public Sector - Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP) - 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role - Experience working with Public Sector sales teams at a high-growth B2B technology company - ABM knowledge framework certification is a strong plus - Knowledge of ABM platforms and Public Sector-specific intent data sources - Experience coordinating government executive briefings, agency roundtables, or Public Sector industry events - Experience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studies - Deep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMC - Existing relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellers