Senior Web Developer

Role Overview

As a Senior Web Developer on the Marketing Team, you'll help shape and scale Fleetio's marketing website. You'll be responsible for maintaining and implementing new web experiences with an emphasis on creating high-converting landing pages and funnels. Reporting to the Head of Website and Growth, you'll ensure web initiatives align with quarterly business objectives and company growth goals.

Key Responsibilities

• Build and optimize high-converting web experiences with focus on web performance, SEO, and conversion rates
• Maintain and implement new features on the marketing website
• Collaborate with partners across the company (Marketing, Design, Product, MOPs, Sales, Engineering) to plan and execute larger initiatives from technical scoping through delivery
• Lead code reviews and uphold high standards for quality and maintainability
• Mentor other developers through thoughtful feedback and collaboration
• Plan projects end-to-end, including technical scoping, estimation, and task breakdown

Required Experience

• 4+ years of professional web development experience; B2B SaaS experience preferred
• Extensive experience building user-facing web applications with modern JavaScript frameworks (e.g., Next.js)
  • Dynamic routing, data-fetching patterns, and rendering strategies (SSR, SSG, ISR, CSR)
  • State management and front-end performance optimization
• Strong proficiency with modern CSS and styling approaches, including utility-first frameworks like Tailwind CSS
• Experience building and customizing headless CMS solutions and integrating them into front-end applications; familiarity with Sanity and GROQ is a plus
• Strong understanding of web performance best practices and their impact on SEO, Core Web Vitals, and conversion rates
• Hands-on experience measuring and improving performance using browser tooling and real-world metrics
• Experience with modern front-end build tooling, including Webpack configuration, loaders, plugins, and build pipeline troubleshooting
• Strong experience with Git and collaborative workflows, including leading and participating in code reviews

Soft Skills

• Strong ownership mindset with ability to independently plan, prioritize, and deliver complex projects
• Excellent cross-functional collaboration skills
• Comfortable mentoring other developers
• Ability to communicate technical concepts to both technical and non-technical stakeholders
• Strategic thinker who aligns technical decisions with business goals and customer acquisition outcomes
• Personal interest in staying current with emerging tools and best practices in front-end development

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO: 4 weeks (increases at year two!)