Product Marketing Lead

Role Overview

Join Sifflet as the Product Marketing Lead, serving as the bridge between product development and market understanding. This is a full-remote position based in London.

Key Responsibilities

• Define and maintain product messaging, including positioning, value propositions by segment, and competitive differentiation
• Plan and execute go-to-market campaigns for new features and product launches, including asset production and activation
• Co-write and own technically credible content alongside product managers, engineers, and solutions architects
• Provide product feedback to the Product team based on market insights
• Enable the Sales team with resources, training, and sales enablement programs

Required Qualifications

• 5+ years of experience in Product Marketing, ideally in B2B SaaS (data, analytics, or infrastructure products)
• Exceptional English writing skills: fast, clear point of view, able to adapt tone from technical audiences to C-suite
• Proven ability to co-create technical content with engineers or product managers
• Comfort with technical concepts (schema diagrams, SQL snippets)
• Close collaboration experience with product teams; ability to read roadmaps, challenge priorities, and advocate for use cases
• Proficiency with technical buyer personas (data engineers, analytics engineers, data platform leads) and economic buyers (Head of Data, CDO, CTO)
• Results-oriented mindset with ability to measure impact and adjust based on learnings
• Autonomous and organized; capable of managing multiple projects in a fast-moving environment

Nice-to-Haves

• Hands-on familiarity with modern data stack tools (dbt, Snowflake, Databricks, Airflow) as a user or in adjacent marketing roles
• Experience launching products at Series A or B stage startups
• Knowledge of data observability or data quality market landscape
• Experience building sales enablement programs from scratch
• Bilingual ability (English and French)