Product Manager

Role Overview

As a Product Manager at TrueCar, you will lead cross-functional teams to execute strategic initiatives in the company's transformation from a lead-gen marketplace to a "Price Discovery Machine." You'll translate visionary designs into functional, high-impact user experiences.

Key Responsibilities

• Translate Vision to Function: Extract granular functional requirements, logic, and user flows from high-fidelity designs
• Execute with Speed: Lead cross-functional squads to move prioritized initiatives through delivery with revenue-driven urgency
• Identify Iterative Wins: Execute quick-win versions of complex features that deliver value while building toward the broader North Star
• Operationalize Content & Ads: Manage CMS systems for OEM incentive configuration and integrate with CDPs for in-experience ad slots and personalized targeting
• Communicate Progress: Act as primary storyteller for squad progress, connecting current work to broader company transformation

Required Expertise

• Strong organizational and detail-oriented skills with holistic system thinking
• Ability to bridge vision conversations, designs, and technical execution
• Logic-first mindset with ability to identify functional requirements from visual prototypes
• Mobile-first UX thinking with focus on small-screen experiences, vertical scrolling, and conversational UI
• Exceptional cross-collaboration and communication skills
• Data-backed thinking with strong analytical and quantitative skills
• BA/BS in business, computer science, or related discipline, and/or previous Product Manager experience

Preferred Qualifications

• Familiarity with CMS principles for incentive management
• Experience with advertising technology, CDPs, and ad-slot configurations
• Automotive industry knowledge of OEMs and their advertising practices