About the role

Role Overview

Join Kobie's Decision Science team as a client-facing analyst responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales and profit through loyalty programs. You'll partner with Strategy and Client Services teams to shape clients' strategic direction for their loyalty initiatives.

Key Responsibilities

Analyze clients' loyalty data to uncover actionable insights that drive enterprise value and inform strategic decisions
Build and maintain audience lists to support CRM teams in executing targeted campaigns and achieving engagement goals
Develop data visualizations and narratives that make complex analysis accessible to stakeholders at all levels
Provide recommendations based on deep understanding of client strategy, success criteria, and program objectives
Collaborate with Data Engineering and Business Intelligence teams to design new tools, models, and data sources
Create learning agendas and test plans focused on attribution and maximizing KPIs like incremental ROI and LTV
Manage workflow, scope, and prioritization of client requests

Required Qualifications

2-4+ years of customer analytics and/or marketing/CRM experience
Strong data storytelling ability; able to influence senior stakeholders with insights and recommendations
Proficiency with data visualization tools (Tableau, PowerBI, Sigma, or similar)
Demonstrated success with customer segmentation techniques (RFM, cluster analysis, regression modeling)
Solid project management skills and ability to manage multiple projects simultaneously
Bachelor's degree in Statistics, Marketing, Economics, or Computer Science
Python and/or SQL programming experience

Preferred Qualifications

Master's degree in Statistics, Economics, Applied Mathematics, or MBA
Proficiency in marketing and loyalty principles

Work Environment

Remote-friendly: Work from anywhere with flexible time off and nine company-wide holidays
Collaborative, growth-focused culture
Client-facing, hands-on role

About Kobie

Kobie is a loyalty solutions company that partners with world-recognized brands to build customer loyalty programs and emotional connections with consumers. They deliver data-driven insights and end-to-end loyalty solutions using a strategy-led technology approach.

Decision Science Analyst

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